I first read about Slice last summer and their impressive registry of 7,000+ pizzerias, banding together to take on mass-produced monsters like Pizza Hut, one pepperoni pie order at a time. I guess as a New Yorker, with a pizzaria every block or two, I never thought it too inconvenient to hop on the phone and dial in an order. But I have been troubled at the sights in smaller cities where people default to *shiver* Dominos... and like it! I want to preach to my peers "No, it's not real pizza!" And Slice CEO Sela's heart went out to the local shops that just don't know how to throw up a good website. He's incentivizing loyalty and sharing customer data with the mamas and papas outside of Papa John's. Pizza for the people. I dig it.