My eyes are down here: how marketers are adapting to smart phone usage

As I strolled the streets of Chelsea one chilly Saturday morning, I noticed a sidewalk ad - literally, stenciled on the sidewalk. Huh, I though, gorilla marketing takes a twist.

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But why did I notice this ad that blends in with old bubble gum and uses the most basic of color pallets? I realized it was because I was on my smart phone! With 50%+ global penetration of internet usage, largely driven by smart phones, the sidewalk has become better marketing real estate than a 40 foot billboard by the highway.

Second world cities have beat first world marketers to adapting to this monumental change in consumer behavior - the text neck. In Santiago, the cross walk lights are built into the curb cuts now.

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And Chinese city Chongqing has set up "no phone" pedestrian lanes, so fast and slow walkers are equally accommodated - something I'd love to see rolled out in Herald Square.

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Next time you are out and about, make sure you watch where you are going.