My eyes tilted downward at my phone as I traverse the streets of Manhattan, sandwich boards turn out to be perfect marketing height! Like a good PowerPoint presentation, the best boards are not text heavy, and speak without words.
Any given hole in the wall can punch above its weight with an emotive graphic promising a delicious sensory experience.
Let's be real, even the trendy little spots might barely be making rent, so no need to splash out on a fancy awning that only gets weather-worn. Keep it fresh, keep it innovative, and keep it at iPhone level :)